Arizona State University @ Mesa City Center

City of Mesa | ASU Media and Immersive eXperience (MIX) Center & the Plaza @ Mesa City Center | Mesa, Arizona

The groundbreaking Arizona State University @ Mesa City Center complex pairs multifaceted technical higher-ed programs with long-term civic functionality.

The project in downtown Mesa, Arizona is composed of two parts:
the Media and Immersive eXperience (MIX) Center and the Plaza @ Mesa City Center.


  • Client City of Mesa
  • Design Team Holly Street Studio


Media and Immersive eXperience (MIX) Center

A joint project between the City of Mesa and Arizona State University (ASU), the Media and Immersive eXperience (MIX) Center is a state-of-the-art academic building that houses programs by the Herberger Institute of Design and the Arts and the Sydney Poitier New American Film School related to digital and sensory technology, entrepreneurial support, experience design, film production and immersive media. The three-story, 118,000-sq.-ft. immersive design facility supports programs that utilize augmented reality, virtual reality and 3D modeling, and visualization to teach and develop technology with the potential to impact industries as diverse as healthcare, aerospace, manufacturing, and entertainment.

Located in the heart of Mesa’s Innovation District, the center serves more than 800 students who will be designing new virtual worlds and creating immersive media experiences. The project includes a 3200-sq.-ft. enhanced immersion studio, four sound stages, a 285-seat screening theater and an 80-seat screening room. The building also contains high-tech sound-recording studios, control rooms, display areas, editing rooms, classrooms, a fabrication lab, and office-support spaces, as well as a 30’ x 70’ high-resolution LED screen on the exterior of the building. The facility will serve as a laboratory for advanced media technologies, a platform for game development and a driving force for entrepreneurial solutions.

Plaza @ Mesa City Center

The Plaza @ Mesa City Center is a two-acre gathering place located just south of the ASU building with a large open community space, water feature and seasonal ice rink. The MIX Center and Plaza serve as indoor-outdoor connection points that intertwine the university and community together.

Accuracy and


The project team employed laser scanning and a high level of BIM to improve quality and avoid costly rework. Laser scanning was used for all concrete pre-pour and post-pours to ensure accurate installation, verifying the locations of sleeves and penetrations.

Together with trade partners, the team worked quickly to correct issues and avoid aesthetic, acoustic and structural challenges. From laser scanning to identifying/correcting clashes to pouring of concrete was a 72-hour process.

The dramatic, artsy shade structure over the Plaza at Mesa City Center will cover the concrete area used for an ice-skating rink in the winter. Photo: City of Mesa
The 5,700-square-foot, 285-seat movie theater meets Dolby specifications for production facilities and features high-end projection and sound for movie screenings, lectures, live events, and livestreaming, as well as for sound mixing and color grading. Photo: Austin Tepper
The three-story, 3,200-square-foot, 150-person-capacity enhanced immersion studio serves as a high-end performance venue and an experimental media space, equipped with cutting-edge rigging, lighting and audiovisual systems. Photo: Austin Tepper
The professionally equipped high-end recording studio and teaching studio capable of mastering studio-quality audio for films, games and music, as well as sound for interactive and immersive experiences. Photo: Austin Tepper
The 8,100 square feet of professional-quality soundstages and production studios feature top-notch acoustic isolation, an automated lighting grid, and advanced camera systems. Photo: Austin Tepper
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Award of Merit, Higher Education/Research: Arizona State University @ Mesa City Center