Office building exterior

Arts & Letters Creative Co. | New Headquarters Build-Out

Arts & Letters Creative Co. | New Headquarters Build-Out | Richmond, VA

DPR’s Special Services Group (SSG) was entrusted with this 21,000-sq.-ft. adaptive reuse project at the iconic Lucky Strike building in downtown Richmond.


  • Client Arts & Letters Creative Co.
  • Design Team ArchitectureFirm


The new Arts & Letters (A&L) commercial office space plays off the architectural features of the historic building, which was constructed in 1910 as a coal power plant to run the Lucky Strike cigarette factory next door. The two-story entryway includes a new reception desk and waiting area flanked by the factory’s original concrete support columns and working elevator. The first floor includes the main conference room, recording studios, breakroom, and storage areas.

Up the stairs, the original warehouse and coal storage space has been partitioned into a two-story office area with a central stadium seating, where presentations and employee collaborations will take place on a custom mobile tv stand made for a 98” TV. The second floor also includes a new kitchen area and small meeting pods for privacy. A&L and the project architect, ArchitectureFirm, successfully blended the historic with the contemporary to create a natural conversation piece for all visitors to the space.

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