Logo Usage Guidelines

How can you use

the DPR logo?

The DPR logo is a key, consistent element in our communications program. Get answers for all your questions on how and when the DPR logo can be used.

DPR full color logo with registered trademark symbol

The DPR logo must be considered an inviolable piece of artwork. Only authorized electronic reproductions should be used. You can find approved medium resolution versions to download at the bottom of this page.

If you have any additional questions or doubts regarding the logo and its use, contact the communications+brand team.


Don't Do This
Don't Do This

Unacceptable Logo Variations

The examples shown here illustrate some of the unacceptable uses of the DPR logo.

By always using authorized electronic reproductions, you can avoid these occurrences. Altering any aspect of the logo, however honest the intentions, will dilute its impact and undermine the consistent presentation of our identity.

Example of an unacceptable use of a red DPR logo

❌ Do not change the logo color to the DPR red.

Example of an unacceptable use of a green DPR logo

❌ Do not change the logo color to any other color than black, white or the DPR blue or gray.

Example of an unacceptable use of a DPR logo with swapped colors

❌ Do not modify or swap the logo colors in any way.

An example of the arc and steps from the DPR logo on other words incorrectly used

❌ Do not use the arc and steps on other words or letters.

example of the DPR logo with an unacceptable heavier font weight typeface

❌ Do not substitute other typefaces, weights or styles.

DPR logo incorrectly matched with an office name

❌ Do not link the logo with any office name, text or graphic element.

Example of an old unusable file of the DPR logo that includes the "Construction Inc."

❌ Do not use the old file of the logo that includes the “Construction Inc.”

example of the DPR logo with an unacceptable bevel or embossing

❌ Do not add effects to the logo including beveling and embossing.

example of the DPR logo with an unacceptable skew, warp or distortion

❌ Do not skew, warp or distort the logo. When viewing a 3D rendering it is fine to have the appearance of skew as a result of perspective.

example of the three-color DPR logo incorrectly used in grayscale

❌ Do not use the three-color logo in grayscale (result is three shades of gray).

example of unusable version of the DPR logo without the registered trademark symbol

❌ Avoid use of the logo without the ® symbol. Special circumstances can be handled on a case-by-case basis.



Ask Before Using
Ask First

Possible Logo Uses

You may be able to use the DPR logo for the following uses, but you’ll need to submit a request first for review and permission.

example of the DPR logo on a pen as the exception to the minimum size requirement

Special Cases
In very special cases--such as very small imprint areas--​it is acceptable to remove the “CONSTRUCTION” from the logo. This is only when the logo is required (mostly in the cases of merchandise like pens and pencils) to be so small that the letterforms will not reproduce well. In these cases, drop the registered mark.



Good To Go
Good to Go

Approved Uses of Logo

As long as you follow these identity guidelines and the examples shown, you can do the following things with our logo and brand elements without needing to submit a request.

DPR full color logo with registered trademark symbol
  • Use Authorized Artwork.
    No alterations should ever be made to the logo. This includes any manipulation of the style, proportions or spacing of the letterforms or the line elements around the letters.
DPR full color logo with an arrow pointing to the registered trademark symbol
  • Use ® version for all external distribution.
    In all instances for third-party and external uses (e.g. sponsorships), the Registered Trademark ® version of the DPR logo must be used.
proper left alignment of the DPR logo
  • Use Proper Alignment.
    Left Alignment: When aligning the logo to the left, use the edge of the “D” the as the left edge, allow the red arc to hang into the margin.
proper centered alignment of the DPR logo
  • Use Proper Alignment.
    Centered Alignment: When centering the logo, use the center of the “​P”​​ as the middle point. Do not factor in the red arc when centering, ​it will look off-center.
  • Allow for Minimum Clear Space. A minimum area of clear space should always surround the DPR logo, separating it from other elements such as headlines, text, imagery or the outside edge of the printed piece. This protected area preserves the legibility and visual impact of the logo.
DPR logo maintaining .75" minimum width
  • Maintain .75“ minimum width. Sizes smaller than three-quarters of an inch wide (excluding the red arc) should be avoided to maintain legibility of the logo.


Logo Color Variations

The three-color logo should be used whenever possible.​

The examples shown here demonstrate the correct coloration of the DPR logo on various backgrounds. The logo should never be reproduced in any other colorations than those shown on this page. ​

Preferred use: Logo prints in DPR blue, red and grey on most backgrounds.

acceptable use of the DPR logo full color on white
  • Preferred use: Full color on white Logo prints in DPR blue, red and gray on most backgrounds. The three-color logo should be used whenever possible.
acceptable use of the DPR logo full color on gray
  • Preferred use: Full color on gray Logo prints in DPR blue, red and gray on most backgrounds. The three-color logo should be used whenever possible.

Accepted use: Alternate colorations, use sparingly.

acceptable use of the DPR logo full color on black
  • Ok use: Full color on black Logo prints in DPR blue, red and gray on black background. Works ok for web and onscreen presentation but colors tend to blend in with background when printed.
acceptable use of the black DPR logo on light background
  • Ok use: Black on light background​ Logo can be printed entirely black on white, lightly colored solid or photographic backgrounds.​
acceptable use of the light gray DPR logo as a watermark on a light background
  • Ok use: Light gray as watermark​​​ Logo can be printed DPR gray (Pantone 430) for watermark effect on white or lightly colored solid backgrounds. (50% black is acceptable for black and white applications)
acceptable use of the blue DPR logo as a watermark on a light background
  • Ok use: Blue on light backgrounds​​​ Logo prints in solid DPR blue (Pantone 294) on variety of backgrounds.
acceptable use of the light gray DPR logo as a reverse watermark
  • Ok use: Light gray reverse watermark​​​ Logo can be printed DPR gray (Pantone 430) for reverse watermark effect on dark colored solid backgrounds. (50% black is acceptable for black and white applications)
acceptable use of the white DPR logo on a dark background
  • Ok use: White on dark background​​​​​ Logo drops out to white from dark backgrounds, or from any color, texture or photographic background that provides sufficient contrast.​

Approved Files For Download
Download

Approved Logo Files

Following are approved logo files (.png files with transparent backgrounds) of the logo for download. Please review all logo design standards prior to use.

DPR Color Logo

DPR Black Logo

DPR White Logo


For higher resolution logos or vector files, please contact the communications+brand team ([email protected]).