August 28, 2014
A bucket, a bit of ice water and a challenge to friends are all that it took for a social awareness campaign to rapidly get the world’s attention and support, including that of former San Francisco Giants baseball star Barry Bonds.
Bonds accepted the challenge at the new UCSF Medical Center at Mission Bay site in San Francisco (set to open February 1, 2015) and gave some of our project team members the honor of dumping ice water on him to help fight Amyotrophic lateral sclerosis (ALS), often referred to as “Lou Gehrig’s Disease.” Bonds invited San Francisco Giants Manager, Bruce Bochy; Giants President and CEO, Larry Baer; and former 49ers safety and NFL Hall of Famer, Ronnie Lott to take on the challenge.
DPR’s Phoenix office also challenged other DPR offices across the country to face the ice bucket challenge and support the ALS Association.
According to the ALS Association, as of Wed., Aug. 27, the association has received $94.3 million in donations compared to $2.7 million during the same time period last year (July 29 to August 27). These donations have come from existing donors and 2.1 million new donors.