February 8, 2011

Are you different on purpose? The Harvard Business Review blog seems to think DPR is. And that's a good thing. In this article, the author discusses why companies infused with a sense of purpose--like BMW and Whole Foods--outperform those who don't have a clear sense of purpose. He expresses his admiration for DPR's purpose-driven ideology and how that makes the company stand out from the crowd.